NFTs on Youtube? It’s More Likely Than You Think.
“Letter From Susan: Our 2022 Priorities” was such an innocuous title. It was a blog post where Youtube’s CEO, Susan Wojcicki, outlined her hopes and plans for Youtube’s future going into 2022. It started with the usual cooperate banter, talking about the pandemic and how it’s affected everyone’s lives.
But contained within this understated announcement was something that could shape the site’s future, including all the ways you interact with the platform. Here’s the full quote:
“We’re also looking further ahead to the future and have been following everything happening in Web3 as a source of inspiration to continue innovating on YouTube. The past year in the world of crypto, nonfungible tokens (NFTs), and even decentralized autonomous organizations (DAOs) has highlighted a previously unimaginable opportunity to grow the connection between creators and their fans. We’re always focused on expanding the YouTube ecosystem to help creators capitalize on emerging technologies, including things like NFTs, while continuing to strengthen and enhance the experiences creators and fans have on YouTube.”
“Helping creators capitalize on NFTs” sounds a lot like NFT integration. And given how controversial the technology has been, this could be another line in Youtube’s history of unpopular additions. But popular or not, there’s a lot of money in the technology. And where there’s money, CEOs will follow. If Wojcicki is really looking at all the ways NFTs could be integrated into Youtube’s platform, then it’ll almost certainly end with a major change to the site.