Epic Games Celebrates Historic Levels of Growth
Epic recently celebrated their successful ‘The Vault’ promotion led by Havas Media and Battery by announcing their historic growth and another milestone for the Epic Games Store. According to the General Manager for the Epic Games Store, Steve Allison, Havas Media and Battery have exceeded Epic’s expectations. ‘The Vault’ promotion included freebies such as Grand Theft Auto V, Civilization VI, Borderlands: The Handsome Collection, Overcooked!, Samurai Showdown NeoGeo Collection, and ARK: Survival Evolved. Hue is the current freebie on offer from Epic Games, with Killing Floor 2 coming next and The Escapist 2 coming later this month.
“We invested in acquiring the rights to give four of the biggest games in the world away free. We needed an agency partner who could execute big for us globally,” said Steve Allison. “Battery’s deep experience in gaming plus Havas Group’s media capabilities fit the bill. The results have exceeded our expectations. In 2020, we’ve been growing at a historic rate. Epic Games Store partners have a huge audience of players to sell their games to and receive 88% of the revenue, instead of only 70% as on other platforms. As a result of ‘The Vault’ campaign, the Epic Games Store set many new user milestones, including average Peak Concurrent Users on PC of 13 million and Monthly Active Users on PC of over 61 million.”
“We are incredibly proud of this launch and the opportunity to partner with Epic Games, a true paragon of the gaming industry,” said President at Havas Media overseeing Chicago and Canada, Lisa Evia. “By crafting a meaningful media experience, we were able to authentically connect the brand with gamers and drive extraordinary performance and growth for the Epic Games Store on a global scale.”
“Battery was thrilled to partner with the Epic Games Store during this time to deliver incredible free games and value to players worldwide,” said Partner and Head of Brand Management at Battery, Mike Parseghian. “We’re honored to help the Epic Game Store with this global initiative.”
Are you one of the millions of gamers playing freebies on the Epic Games Store? Let us know in the comments below!