Ubisoft Looking at Free-to-Play Rather Than AAA

Ubisoft Is Looking to the Free-to-Play Mobile Market

During Ubisoft’s recent quarterly earnings call, CFO Frederick Duguet confirmed that the company is focusing on free-to-play mobile titles rather than AAA. Despite the recent success of Assassin’s Creed Valhalla and the new IP Immortals Fenix Rising, the developer is working on smaller free-to-play projects. Assassin’s Creed Valhalla is available right now for Xbox One, Xbox Series X/S, PS4, PS5, Google Stadia, and PC.


“We said for a number of years that our normal template is to come with either three or four AAA games, so we’ll stick to that plan for fiscal 2022,” said Frederick Duguet. “But we see that we are progressively, continuously moving from a model that used to be only focused on AAA releases to a model where we have a combination of strong releases from AAA and strong back catalog dynamics, but also complimenting our program of new releases with free-to-play and other premium experiences.”

“In fiscal 2022, we will continue our evolution from a AAA release-centric model toward a model where AAA stands alongside new premium and free-to-play innovative experiences across platforms,” said Frederick Duguet. “These diverse experiences will feed on each other through complementary gameplay and business models.” Ubisoft is currently working with Tencent to bring Assassin’s Creed to the mobile platform in a big way, with Tencent behind huge free-to-play titles such as Call of Duty: Mobile and PUBG Mobile.

Are you glad that Ubisoft is looking at the free-to-play market or do you prefer their AAA titles? Let us know in the comments below!