The Leading Global Gamer Lifestyle Brand Wants More Licensed Peripherals
Have you heard the name Razer before? We’ll be a bit surprised if you haven’t, because we’ve covered a bunch of their stuff over the years–headsets, mini keyboards, ultimate headsets, surgical face masks, a way to donate face masks with their Razer Silver digital currency–and we haven’t been quiet about our praise. They aren’t the leading global gamer lifestyle brand for no reason. So when we heard that Razer was planning to acquire Controller Gear, a brand that specializes in producing licensed console peripherals and merch, we were tentatively excited. Here’s why.
According to the press release, “The acquisition of Controller Gear, which specializes in creating licensed peripherals and merchandise for popular console brands including Xbox, PlayStation and Nintendo, will strengthen Razer’s position in the fast-growing premium console market as the entire gaming market is forecast to cross its first US$200 billion year in 2023.”
200 billion dollars? That’s a really, really ridiculously huge number. It’s literally impossible for the human brain to understand how big even one billion is. Multiplying that by 200? We can’t even imagine how much money that is. We can, however, imagine the console market growing rapidly throughout the pandemic thanks to a perfect storm of three factors, also mentioned in the press release: “strong demand for the latest gen consoles, pandemic fueled demand for all consoles across generations, as well as the highly accessible, plug-and-play nature of console gaming being easy to pick up.”
What does this mean, exactly? Well, for starters, it means that Controller Gear will be able to expand its production. “Razer’s vast experience in producing award-winning hardware, combined with its global infrastructure, will give Controller Gear the necessary tools and channels to bring the excellent licensed products we are known for to gamers around the world,” Jon Buller, President and Co-Founder of Controller Gear, reported. “We are thrilled to work towards creating exciting, top-of-the-line licensed products as part of the Razer family.”
Sounds like the brands involved are as excited as we are.