EA Play Live Isn’t Happening This Year
EA Play Live has been canceled for the very first time since the event was established in 2016. A spokesperson from Electronic Arts confirmed that they cannot have the event this year due to timing conflicts.
“We love EA Play Live as it is our way of connecting with our players and sharing what is new with all of you,” the spokesperson said. “However, this year things are not lining up to show you everything on one date.”
EA Play Live is traditionally an in-person event that gives the gaming community hands-on time with EA’s upcoming games. Unfortunately, this event transitioned to being an all-digital show due to the global pandemic that hugely affecting the gaming industry for 2020 and 2021.
“We have exciting things happening at our world-class studios,” the rep said. “This year, we will reveal much more about these projects when the time is right for each of them.”
EA Play Live has been relatively inseparable from E3 for the past few years. Even after the publisher decided to pull out of the E3 show floor, they continued to host its own annual event around the same period.
It may not be officially part of the Electronic Entertainment Expo, but the timing generally made it quite synonymous with the industry trade show. Sadly, this will be the first year that EA will be missing in action completely. Many fans are led to speculate that the company is having some development struggles.
However, it is also possible that that EA is simply planning to take a different approach when it comes to marketing their upcoming titles. After all, their events have somewhat received a lot of criticism because of their pacing. The community that usually tunes into E3 mostly does not want vague cinematic trailers that hardly give out the game’s vision.
Were you looking forward to the event? Let us know in the comments below.