Electronic Arts is a leader in the video game industry and publishes titles such as FIFA, Madden NFL, Apex Legends, Star Wars Jedi: The Fallen Order and more. Although Electronic Arts was not at E3 2021, Battlefield 2042 was officially showcased to the world, with an explosive announcement trailer. Besides that announcement, Electronic Arts has reserved most of its video games and it makes sense, as the company has officially released its lineup and plan for EA Play Live. Fans can expect the ‘deepest of dives’. Throughout the month of July, Electronic Arts will host five different broadcasts, made up of four individual spotlights and concluding in a main show. The series will run from 8th July to 22nd July 2021.
Each spotlight will be its own event, featuring lengthy discussions with developers and more. In the spotlights, developers from DICE, Respawn, EA Sports and more will take the stage to give fans information, updates and upcoming content about their favorite video games. David Tinson, CMO at Electronic Arts noted, “Every year we host EA Play Live to connect with our fans, to show them the games we’re creating, and to hear from the people who are making them. This year, EA Play Live will be a series of events that allow you to watch what you want to watch. We’ll have bespoke episodes for sports, shooters and EA Originals that will lead into our show on July 22nd.”
On 8th July, the show kicks off with a focus on First Person Shooters, particularly Apex Legends and Battlefield 2042 as Dice and Respawn heads lead the show along with Stella Chung of IGN. On 13th July, the focus switches to Independent Studios and its vital role in the industry with talks from the developers of Knockout City, It Takes Two, Lost in Random and Silver Rain Games. On July 19th and 20th, EA Sports takes the main stage as Electronic Art’s massive umbrella of sports simulators, particularly Madden NFL 2022. Furthermore, on 20th July, Electronic Arts has hinted at a new addition to an extremely popular and long running EA Sports franchise.
Finally, the show concludes on 22nd July wherein multiple games will be in focus with new gameplay reveals, giveaways and other surprises. WWE Superstar Austin Creed is set to host the final day.