Sony Looking to Expand Further Into PC for Growth

Sony Seeking Profit Growth From PC Gamers

Since the Xbox One released, one of the things that Sony fans have said about Xbox titles is, “I can just play that on PC.” Now with the next generation of consoles looming, Sony has reiterated their goal of expanding their presence on PC with first-party titles. Sony’s goal with expanding on the PC platform is in an effort to grow the already significant revenue stream coming from first-party titles which continue to sell well on the PS4. Horizon: Zero Dawn recently made its way over to PC from the PS4 to very mixed reviews, while Death Stranding on PC apparently made the transition a little better.

Death Stranding mixed reviews

SIE aims to achieve robust revenue growth by accelerating the virtuous cycle that has been established for the PlayStation Platform,” said Sony in a recent financial report. “This entails increasing active users and playtime, enhancing network services, and reinforcing content IP so that consumers select PlayStation as their platform of choice. Targeted outcomes include growth in active users, stronger retention, and a shorter cash conversion cycle, from which expanded cash flow can be expected. We will explore expanding our first-party titles to the PC platform, in order to promote further growth in our profitability.”

“The fundamental growth strategy will be to innovate and evolve the PlayStation Platform,” continued Sony. “To this end, SIE intends to make proactive investments to reinforce content IP, and work to raise brand value, foster communities, and user engagement, while enhancing DTC services that get closer to users. To reinforce content IP, SIE will accelerate the enhancement and rollout of its portfolio of exclusive PlayStation titles.”

“As a result of cooperation with in-house development and partner companies, sellthrough of PS4 software titles continues to grow, and the intention is to further enhance the lineup with compelling content. Along with that, further growth in recurring income will be achieved through various network service enhancements.”


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