The Record-Breaking Hit Is Not Popular Everywhere, It Seems
One of the biggest games of the year that isn’t technically out yet, PlayerUnknown’s Battlegrounds, may get banned and China. Despite record sales and gigantic popularity here in the west, it seems the country doesn’t hold it in high regard. Nothing new, however.
According to the China Audio-Video and Digital Publishing Association, the Battle Royale shooter may face perma-death in the country. They said as much in a statement to Bloomberg Tech. Apparently, their problem with PUBG is that it’s not compatible with “Socialist core values and the traditional Chinese culture and ethical norms.”
Of course, China is no stranger to placing Western games on the chopping block. Many titles they deem inappropriate or violent never make it to the consumer base. In this case, PUBG is available to consumers but only accessible via VPN. There is currently no distributor in the country, so most players are out of luck.
Previously, Bluehole confirmed talks with internet company Tencent about the game. They say the Chinese company “could be a very important partner to us.” Perhaps their partnership can provide some leeway for delivering PUBG to the Chinese audience. Time will tell.
Any thoughts on the banning of PUBG in China? Do you think the game’s a tad violent? Let us know in the comments below.