With just a couple weeks to go until the highly-anticipated return of Guitar Hero, Activision is kicking off the launch for Guitar Hero Live with the release of a new live action trailer starring James Franco and Lenny Kravitz. Helmed by director Jonathan Krisel (Portlandia, SNL), the “Win the Crowd” spot features the hilarious actor and the legendary rock-star going head-to-head to see who truly is the king of the music festival circuit in Guitar Hero Live. The trailer features Kravitz’ hit track “Are You Gonna Go My Way,” which will also be playable in the game. The start of the campaign sets the stage for the release of Guitar Hero Live, which marks the beginning of a new era in music games and introduces two exciting new ways to play the game: GH Live, in which you play in-front of real crowds who react to your performance, and GHTV, the world’s first playable music video network.
“Guitar Hero Live gives you the chance to live out your rock star fantasy in front of a real audience that reacts to how you play, so watching James Franco and Lenny Kravitz challenging each other to win the crowd in the game brought that excitement to life in a really cool way,” saidTim Ellis, CMO, Activision Publishing, Inc. “Some of the best moments captured on film were purely spontaneous between James and Lenny. They had great chemistry and had a lot of fun with the game. We just let them loose.”
