Mountain Dew and PUBG Mobile Have Begun a Collab
Mountain Dew and PUBG Mobile have officially teamed up to deliver more in-game content to PUBG Mobile fans. This promotional collaboration brings Mountain Dew “Fuel Stations” to PUBG Mobile which will provide loot during a match while offering some small product placement at the same time. Mountain Dew is also the official beverage sponsor for PUBG Mobile Pro League Americas, PUBG Mobile World Leaguue, and PUBG Mobile Global Championships 2020. PUBG is currently available for PS4, Xbox One, PC, and Mobile, and it’s part of the extensive Game Pass lineup.
“We’re thrilled to join forces with PUBG Mobile and engage with esports fans in a big way,” said Vice President of Brand Marketing and Innovation at PepsiCo Global Pat O’Toole. “This global collaboration establishes a new chapter in gaming innovation and drives our promise to energize the next generation of esports enthusiasts with unparalleled activations.” Some of the in-game goodies gamers can unlock through the new collaboration are a DEW parachute, DEW t-shirt, crate coupons and 100 BP.
“PUBG Mobile and its esports are breaking records with huge fans worldwide. Together with Mountain Dew, we can’t wait to see how players fuel up for victory,” said Director of PUBG Mobile Global esports James Yang.
“It has been an absolute pleasure to help squad up the biggest partners of NODWIN Gaming in Mountain Dew and PUBG Mobile,” said NODWIN Gaming’s founder Akshat Rathee. “The faith in the worldwide gaming and esports community exhibited by Mountain Dew in tandem with the mammoth reach of PUBG Mobile allows for gaming to show true power of scale. We are delighted to be involved in these two global giants joining hands for an exciting partnership that celebrates the spirit of inclusiveness through gaming in markets across the world.”
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Sourced from press release