Hasbro and Marvel Team Up for Magic: The Gathering

Marvel Characters Will Join The Popular Game

Hasbro, Inc. (NASDAQ: HAS), a prominent global leader in branded play, has unveiled an exciting expansion of its well-established partnership with Marvel. The collaboration between Hasbro and Marvel will bring forth a line of collectible products and captivating tentpole sets designed for the immensely popular trading card game, Magic: The Gathering. In a significant development, the first tentpole Magic set, featuring beloved Marvel characters and captivating storylines, is slated for a global release in 2025. This groundbreaking release will be followed by an array of thrilling new sets, catering to fans across generations and inviting them to collect and engage in gameplay experiences like never before.

Hasbro is set to offer fans novel avenues to showcase their love for the company’s characters through the introduction of the Universes Beyond crossover products within Magic: The Gathering. Cynthia Williams, President of Wizards of the Coast and Hasbro Digital Gaming, expressed immense pride in the collaboration with Marvel, emphasizing that it will provide fans worldwide with fresh and exciting ways to engage with iconic Marvel characters. The tentpole sets are poised to extend the tradition of incorporating beloved fan-favorite characters and elements from world-class brands into the Magic: The Gathering universe.

Marvel has an innate connection with trading cards, making this collaboration an elevated and immersive experience for fans. According to Dan Buckley, President of Marvel Comics and Franchise, the wealth of storytelling depth and iconic characters present within the Marvel Universe is set to seamlessly translate into captivating gameplay experiences within Magic: The Gathering products and sets, promising an enduring and immersive journey for fans.

This collaboration with Marvel expands upon the inclusion of other renowned brands in the growing array of Universes Beyond crossover products for Magic: The Gathering. Magic: The Gathering, being the original trading card game, has captivated its fan base for over three decades with its rewarding, strategic gameplay, compelling characters, and imaginative worlds. With a staggering fan base of over 50 million enthusiasts to date, Magic enjoys a global presence, with publications spanning across more than 150 countries.