EA CEO Isn’t Ready to Commit to NFTs
Electronic Arts head honcho Andrew Wilson seem to be not ready to fully commit to implementing NFTs in their games. Wilson had previously stated in their last earnings call that NFTs and play-to-earn games are “the future of our industry.” His latest comments seem to lean heavily on his second thoughts about investing in them.
NFTs are currently all the rage in the gaming industry. Wilson spoke about the concept of collectibility derived on quality, authenticity, perceived value, and scarcity. These key elements have been an essential part in EA’s operations. However, it would appear that he does not expect the studio to use the highly controversial blockchain technology as collectibles soon.
“I believe that collectibility will continue to be an important part of our industry in the games and experiences that we offer our players,” Wilson said. “Whether that is part of NFTs and the blockchain remains to be seen.”
Electronic Arts wants “to deliver the best possibly player experience” they can. “So, we will evaluate that over time,” he continued. “But, right now, it is not something we are driving hard against.”
NFTs or non-fungible tokens have been a very controversial new element of some gaming economies. Some big companies, like Ubisoft, have even started to implement the technology into their games. It is a unique token on the Ethereum blockchain. This token should correspond to the supposed ownership of a digital item.
The gaming community’s reaction to NFTs has been massively negative. Multiple devs were pushed to rescind their support for NFTs after a wave of outrage from the gaming public. Worms Publisher Team 17 was among those who immediately cancelled an NFT project. “We believe NFTs cannot be environmentally friendly or useful and are just an overall f*cking grift,” they wrote.
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