Electronic Arts is a leader in the video game industry as it develops, publishes and creates major titles each year including FIFA, Battlefield, Apex Legends, Sims, Titanfall and more. Electronic Arts has been consistently acquiring companies over the years as it expands its umbrella and widens its scope in the video game industry. For example, Electronic Arts recently acquired Codemasters and Metalhead Software, companies known for their talent in developing games in the car racing and baseball worlds respectively. Electronic Arts is continuing their trend of acquisitions as today it announced that it would acquire Playdemic Ltd from Warner Bros. Games Ltd for USD$1.4 billion in cash.
Playdemic is a premier mobile gaming company that is mostly known for the highly successful, Golf Clash, a game that is currently available on iOS, Android and Facebook that allows players from around the world to compete against each other in real time. Golf Clash is a leading game in the mobile gaming industry with more than eighty million downloads. It has also garnered various awards including the BAFTA Games Mobile Game of the Year, TIGA Awards Game of the Year and the Mobile Game Awards Game of the Year.
Paul Gouge, CEO of Playdemic, stating this about joining EA, “We founded Playdemic with a focus on creating highly engaging and innovative game experiences. Our success with Golf Clash has proven our approach and demonstrated the ability of our incredibly talented teams to develop and operate best in class mobile games…Joining EA, one of the most successful games companies in the world, is an important next step in our journey and we are excited to continue to develop both Golf Clash and new titles as part of the EA family.”
Based on their expertise in the mobile gaming arena, Electronic Arts most likely has high expectations and goals for Playdemic to push them forward.