Some PC and Console Games Could See More In-Game Ads

#AD

It seems that two of gamingโ€™s most disliked concepts are joining forces: EA and ads. According to a report by Axios, a platform called playerWON (not streaming service PlayerWonTV) is partnering with companies like EA and Hi-Rez Studios for what appear to be nefarious reasons.

Well, nefarious for everyone involved that isnโ€™t EA, Hi-Rez Studios, and playerWON. If you have played mobile games, particularly the free-to-play kind, you are probably familiar with in-game ads. These kind of ads are what you might be seeing from this partnership in the future.

In-Game Ads

Some ads on mobile games just kind of pop up and you can close them after a few seconds. There are also the kind that you can voluntarily open for in-game rewards, like premium currency or more energy or something.

This function is what playerWON is trying to capture with their in-game ads, though the rewards would more likely be appropriate for console games, such as cosmetics or other perks.

playerWON is operated by Simulmedia, a TV ad company, who has apparently done marketing research and tests over the past year that supports this initiative they are taking.

Now, COGconnected is not a marketing company, but we have seen instances where video games have been pushing in-game ads and it does not go over well. Maybe the vague outline of this plan mixed with the concept of in-game ads is just giving us the wrong idea, but kind of sounds like something companies should not do if they want to earn or stay in the playersโ€™ favor.

How does this move by playerWON sound to you? Let us know in the comments below.

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