The Pokemon Company Has a Strategy for Franchise Longevity

A Glimpse into the Ambitious Quest for Centuries of Pokemon Relevance

Since its introduction in the mid to late ’90s, the Pokemon franchise has maintained an enduring and widespread popularity. However, according to Takato Utsunomiya, the Chief Operating Officer of The Pokemon Company, the ultimate objective is not just sustained success but a legacy spanning centuries.

In an exclusive interview with The Guardian, Utsunomiya reveals the depth of his commitment to the Pokemon brand, stating, “My job? I spend all day every day thinking about Pokemon. Our goal is to keep Pokemon alive for hundreds of years – making sure it survives well past our lifetimes.”

The aspiration for Pokemon to transcend generations prompts contemplation on the concept of “hundreds of years.” To put this timeframe into perspective, consider the enduring relevance of William Shakespeare, whose works continue to captivate audiences centuries after their creation. The challenge lies in creating something extraordinary, capable of standing the test of time. Can Pokemon achieve this remarkable feat?

The answer remains uncertain, ultimately resting on the collective judgment of the fans. Despite facing documented technical issues in the latest mainline games, Scarlet and Violet, the Pokemon train shows no signs of slowing down. Utsunomiya acknowledges the challenges, mentioning, “we can’t always be 100% aligned with what parts of the community are asking for.” However, he emphasizes the continuous attention to feedback, highlighting a shared desire between the company and the fans to ensure Pokemon’s enduring legacy.

While some players may find little comfort in Utsunomiya’s acknowledgment of community misalignment regarding recent game issues, the undeniable fact remains – franchise sales continue to thrive, underscoring the enduring appeal and resilience of this iconic cultural phenomenon. Even as recent generations face more criticism and scrutiny from long-time fans, the series continues to attract legions of players, from newcomers to veterans.