Ubisoft Tried to Convince Employees About Issue, but Falls Flat

Ubisoft Employees Continue to Push Back Against Management Decision

Ubisoft is known for making unpopular decisions at times. There has been the pushback from players when Ubisoft originally tried to make NFTs a thing in stores. And, too, it did not seem that Ubisoft management understood how NFTs worked-at least, from their FAQ.

Ubisoft Montreal

Interesting to note though that workers at Ubisoft did not want to take part in NFTs either. But it seemed that management, despite how employees have reacted in the past, tried in an internal board to post about its strategy for blockchain technology.

Suffice to say, it did not go over well. There were hundreds of negative comments on the internal board. One employee said it was a “deeply embarrassing day” to work at Ubisoft, while another said the company “competing with EA for the ‘Most hated game studio by the public’ title.” And a third had a rather scathing comment: “You know what else makes a lot of money?” said the employee. “Making fun spectacular groundbreaking blockbusters. Why don’t we focus on that instead?

Yikes. Ubisoft leadership has been understandably upset that the public has heard about this backlash. “Ubisoft’s Strategic Innovation Lab has received a lot of feedback, and we take the encouragement as well as the concerns to heart,” said Ubisoft representative to Kotaku. “How players can benefit is and always will be at the core of our thinking. At Ubisoft, we value these internal exchanges and think they help make our games and our company stronger. However, sharing confidential information, including from internal forums, is a violation of our employment agreement, and, more importantly, a violation of the trust that team members place in each other to be able to freely express themselves and have candid, productive discussions. In light of that, we won’t comment further.”

It’s difficult to say what the next steps  will be- if they will continue with their plans with blockchains or not. We will have to see what Ubisoft’s priorities are.