Lego Realizes That a Blizzard Partnership Might Be a Bad Idea

Activision Blizzardโ€™s in a Rough Patch, and Lego Doesnโ€™t Want to Get Dragged Down With Them

Remember the old Lego Overwatch sets from a while back? Seems like they sold pretty well โ€“ at least, well enough to put together another set for 2022. Initially set to release on February 1st, itโ€™s since been pushed back while Lego reconsiders its relationship with Activision Blizzard.

Why would they be doing such a thing, you ask? Well, turns out, Activision Blizzard is a bit poisonous as a brand now, considering all of the internal struggles theyโ€™ve been facing / caused over the last little while.

Overwatch 2 Lego

โ€œWe are currently reviewing our partnership with Activision Blizzard, given concerns about the progress being made to address continuing allegations regarding workplace culture, especially the treatment of female colleagues,โ€ Lego said in a statement to Brick Fanatics. โ€œWhile we complete the review, we will pause the release of a Lego Overwatch 2 product which was due to go on sale on February 1, 2022.โ€

Given how kid-friendly of a brand Lego is, a move like this isnโ€™t out of character. But that also makes the setโ€™s delay a bit strange; they only started working on it after the allegations against Activision Blizzard came out. It was, as youโ€™d expect, met with its own wave of community backlash. Many parts of that community celebrate the setโ€™s delay, calling it the โ€œright thing to doโ€. Others are disappointed that they wonโ€™t get their hands on that super cool titan model (and, to be fair, it does look sweet), but not to the extent where they see the other side as โ€˜in the wrongโ€™. Itโ€™s a rough situation for the upcoming set, one thatโ€™ll hopefully get resolved as Activision Blizzard corrects their issues.

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