Finland, often ranked as the happiest country in the world several years in a row, might surprise some people. If you’ve ever visited, it’s a fairly cold and dark place for much of the year!
However, there’s something about Finnish culture that fosters happiness. Finns are also deeply passionate about online casino games, ranking among the top five nations in terms of annual spending per capita on these games.
This is no small feat for a country with a population of just 5.5 million.
Slots – A Finnish Favourite
Slots, or as the Finns call them, “kolikkopelit,” are by far the most popular category of casino games in Finland.
There are thousands of different slot games, and many of them are branded and tailored specifically for Finnish players.
While their preferences are constantly evolving, there are some timeless classics that Finns return to time and again. Popular games like Starburst (NetEnt), Book of Dead (Play’n GO), and Gonzo’s Quest (NetEnt) remain staples for many.
One major reason for their love of slot games is the availability of promotions known as ilmaiskierrokset, or “free spins.”
Free spins are the most sought-after bonuses in Finland because they give players the chance to try out different slots without spending much of their own money.
Table Games – Timeless Classics
Table games like blackjack and roulette aren’t as popular as slots in Finland, but they still have a dedicated following. The primary reason for their lower popularity is the difficulty of winning big without making significant investments.
With slots, however, massive payouts are possible with small bets. For example, in 2013, a Finnish player won nearly 20 million USD on the game Mega Fortune with just a $2 spin.
Despite this, table games remain a solid choice for many Finnish players who enjoy strategy and a more traditional casino experience.
Game Shows (Live Casino Games)
Game shows are a relatively new category of casino games, having only emerged in recent years. They are essentially live casino games that blend some of the best elements of slots (like bonus rounds) with traditional table games.
By far, the most popular game show among Finns is Crazy Time by Evolution Gaming. This game of chance offers players the possibility of winning up to 20,000 times their wager, making it an exciting and rewarding experience for many.
The State-Owned Monopoly and Its Effects
One of the biggest reasons gambling is so ingrained in Finnish culture is the state-owned gambling monopoly, Veikkaus. Veikkaus has been around for decades, promoting slots and lotteries to Finnish players.
Many Finns grew up seeing these games as a normal part of life, a tradition passed down through generations.
However, this heavy focus on gambling has its downsides. While Finns enjoy playing, problem gambling is a significant issue in the country. It’s a costly problem for the government, and there don’t seem to be enough measures in place to address it effectively.
In early 2026, a new Finnish gambling law will come into effect, which is expected to bring positive changes. Opening up the gambling market could lead to more resources being allocated to combat gambling addiction and provide better support for those affected.