Sega wants to use this alliance as their mid-to long term business strategy to create “Super games”
In an article on the Sega website today- not quite a press release, or a blog, but somewhere in between- Sega announced that it will be forming a tactical alliance with Microsoft as a way to create large-scale games that will reach across the globe. Technically, they did say they wanted to create a “Super Game” (I’m not even kidding, that’s what’s written in the article). What that entails is anyone’s guess at this point. But what we do know is that Sega wants to use Microsoft’s Azure cloud platform in order to do that, so they can stay on top of gaming developments and trends in the gaming world.
What’s more, they want to use this as a focus for their Mid-to Long term strategy, business-wise. Yukio Sugino, President, and COO, SEGA Corporation, was enthused about the matter and released a statement about the alliance. “We aim to build an alliance that utilizes both SEGA’s powerful game development capabilities and Microsoft’s cutting-edge technology and development environment.” What’s more, Sarah Bond, CVP, Microsoft Corporation, also spoke of what Microsoft wants in moving forward together with Sega. “We look forward to working together as they explore new ways to create unique gaming experiences for the future using Microsoft cloud technologies.”
Sega is known for creating iconic games such as Sonic the Hedgehog, Bayonetta, and Yakuza. Microsoft isn’t doing too badly for itself either, with its capabilities in PC or Xbox gaming, as well as its VR. So it is possible, even probable, that working together, Sega and Microsoft will release, well, a Super Game. Still, with those two words being tossed around, Super Game, it appears that Sega and Microsoft may rise player expectations of what will be initially released.
What do you think Sega and Microsoft will create together? Let us know in the comments below!