It’s Not Me Turns the Classic Princess Rescue Story Upside Down
What if a princess decided she didn’t need a knight to save her? That’s the question behind It’s Not Me, a new narrative adventure from independent studio Games Matter. The developer has officially announced the game for PC via Steam, alongside a first teaser that introduces a princess ready to challenge the role someone else has written for her. You can take a look right here and get a glimpse of the journey ahead.
Set inside an unfinished fictional video game from 1986, It’s Not Me follows a nameless princess who starts questioning her existence. She is supposed to get kidnapped, wait for a knight to rescue her, and eventually become his reward. But what if she wants more than that? Players will explore her incomplete world, meet other characters, interact with objects, and make choices that shape her story.
Forget combat and demanding puzzles. The game focuses entirely on exploration, conversations, and meaningful decisions. Games Matter currently plans to include nine chapters, four different endings, and around five hours of gameplay.
Producer and co-writer Francesca Noto says the project explores identity, gender stereotypes, and the freedom to choose one’s own future. It also has a meaningful cause behind it. The entire team is contributing its time and skills for free, and Games Matter will donate 100% of the net profits from Steam sales to Women in Games.
It’s Not Me will launch in Q4 2027 for €1.99 / $1.99, with English and Italian language support planned. Sometimes, the most interesting stories begin when a character refuses to play by the rules, and this princess might have quite a story of her own to tell.