Scratch Cards Are Becoming Bonus Features Inside Online Slots

Statista’s market forecast put revenue in Australia’s mobile games market on course to reach US$1.72 billion in 2025. That number tells you something about where play happens now, and it’s rarely at a desk. It’s on a phone, held in one hand, in the ten or fifteen minutes you have spare. Both styles of bonus round can now appear inside modern online casino lobbies, so a quick casiny login can be used as a reference point for how players move between layered slot features and simpler reveal-style bonus mechanics.

Game designers know where you’re playing, and it’s changing what bonus rounds look like.

For years the direction of travel in slots was more. More multipliers, more grids that lock symbols in place, more cascading wins feeding into free spins feeding into a second bonus. Plenty of us have hit a feature and had no real idea what we were looking at until the numbers stopped moving. So it’s interesting that one of the mechanics turning up inside modern slot bonuses does the exact opposite: the scratch card, where everything sits on one screen and resolves in a single step.

Scratch content arrived in online game catalogues in volume from January 2019, when European Gaming Industry News reported a portfolio of 26 scratch cards being integrated onto Relax Gaming’s platform, the first time scratch card products had been added to it. Seven years on, the reveal has worked its way inside the reels.

Scratch First, Reels Later

The scratch mechanic isn’t an outsider being bolted onto slots by developers looking for a gimmick. In at least one influential case, the scratch cards came first and the slots followed.

Hacksaw Gaming built its early reputation on instant win content before it built a single reel. Gabby Star, then Head of Account Management at the studio, explained the sequence in Light & Wonder’s Meet The Studio interview:

“Hacksaw Gaming was founded in 2018 to rethink classic products that were on the market. We launched our portfolio of 28 scratch cards in April 2019 after obtaining our MGA license… following on from the success from our scratch card vertical we decided to introduce slots to the market. We first launched Stick ‘Em in September 2019.”

Five months separated those two launches. That’s a studio spending its formative period tuning one thing: the moment a hidden area comes off a card and you know where you stand.

When a team learns that craft first, it travels with them into slots. The reveal you meet inside a bonus round today is a returning idea rather than a borrowed one, which is a different story entirely from a developer chasing a trend.

Star also noted the original portfolio shipped with varied designs, bet levels, max prizes and three different RTP variations to suit different operators. Even at the outset, the format was built to flex, and that flexibility is a big part of why you now see it tucked inside other games.

One Thumb, No Instruction Manual

Mobile design isn’t a box ticked after the fun part is finished here. With scratch content the phone came first and shaped everything else.

Hacksaw’s current scratchcard range runs to more than 40 titles, and the company describes them on its own scratchcards page as completely optimised for mobile devices in vertical mode. Vertical mode is the detail worth sitting with. Designing for a portrait screen and a single thumb strips out anything that doesn’t fit; there’s no room for a five-stage feature tree when the whole game has to read at a glance.

That constraint produced the clarity, without aiming for it.

Statista’s own definition of casual games, used across its market forecasting, describes them as easy to understand and designed for quick bursts of play. That’s a description from outside the gambling sector entirely, and it maps neatly onto what a scratch-style bonus asks of you.

Which, in practice, is very little:

  • Everything you need sits on one screen, with nothing scrolling out of view
  • One action resolves the outcome, so there’s no waiting through stages
  • No symbol combinations to memorise before the feature makes sense
  • It works in portrait, so you never rotate your phone mid-session
  • It finishes inside a short window, matching how most of us play on mobile

Seeing both approaches in the same lobby is the easiest way to feel the difference. Casiny fits naturally into this discussion because modern online casino libraries often include a mix of pokies, live tables and different game studios, making it easier to compare layered bonus rounds with simpler reveal-style mechanics.

Odd, isn’t it, that a design limitation ended up delivering the more readable experience.

The Prize Table Does the Talking

Strip a game back that far and one element carries the weight: the prize table. It’s the part that tells you what you’re playing for before you commit anything.

Fixed-prize structures are refreshingly blunt in this respect. When World Casino Directory covered a 2022 distribution deal placing more than 30 instant win scratch cards across the SkillOnNet network, it noted stakes from EUR 0.10 per card and maximum prizes reported up to EUR 500,000. That’s 2022 reporting, so treat the specifics as a snapshot of that catalogue rather than today’s, but the structure is the point. A floor and a ceiling, both stated.

Compare what you’re reading in each case:

What you take in Layered slot bonus Scratch-style bonus
Information on screen Multipliers, locked symbols, cascade counts and trigger conditions Card face and prize table, usually on one screen
Steps to resolve Several, often chained together One reveal
What you need to know first How the symbols interact to produce a result The stake and prize table
Time to complete Runs through multiple stages Seconds

Be clear about what that table claims. None of it says a scratch bonus pays better. It says you know what’s going on, and those are separate things; the honest appeal is the second one.

Currency helps too. Casiny handles play and withdrawals in AUD with local banking, so the figures on a prize table read plainly without any mental arithmetic sitting between you and the game. So when a feature explains itself in three seconds flat, is that the simpler design or the smarter one?

From Side Product to Listed Business

Player preference is one signal. Money is another, and the commercial record here is unusually well documented for this industry.

Hacksaw AB’s prospectus, approved by the Swedish Financial Supervisory Authority in June 2025, reports audited total revenue of EUR 137.1 million for the year ended 31 December 2024, up from EUR 67.0 million in 2023. That’s growth of roughly 105 percent in twelve months. The same document confirms the company listed on Nasdaq Stockholm on 25 June 2025 at SEK 77 per share.

A studio that started with 28 scratch cards reached a main-market listing inside seven years.

The prospectus also explains how a mechanic spreads so fast. Since 2023, third-party studios have been able to build content on the company’s own remote gaming server platform, and that third-party model accounted for 5 percent of group gross gaming revenue in 2024. Shared technology is the plumbing behind trends like this one. Once several studios are building on the same underlying system, a mechanic that works in one place shows up somewhere else within months rather than years.

That’s why most Australian players will meet a scratch reveal inside a slot’s bonus round long before they’d go looking for a standalone version of it. Platforms like Casiny refresh their lobbies as these providers release new titles, so the feature arrives in your session without any deliberate hunting on your part.

Weigh the figures accordingly. The portfolio details come from supplier marketing pages, while the financials sit in an audited document reviewed by a financial regulator, which is a far stronger footing.

Simple Was the Clever Answer All Along

Four threads point the same way. The format arrived before the slots that now house it. Vertical phone design forced it to stay legible. The prize table removed the guesswork. And the commercial results show players kept choosing it, because it held up in front of them.

With third-party studios already shipping content through shared platform technology, the reveal has room to keep appearing across more titles and in more variations. Some will be quick side features inside a bigger bonus; others will carry a whole round on their own.

If you’d like to judge it yourself, the comparison takes about five minutes. Open a slot with a multi-stage feature, then one built around a single reveal, in the same library; Casiny’s 3,000-plus pokies with AUD banking make that easy enough to do in one sitting.

A bonus round you understand the instant it appears has value on its own terms, separate from anything to do with odds or returns.

Advisory Notice: Gambling should be treated strictly as entertainment, not as a way to make money. Players should set a clear spending limit before playing, avoid chasing losses, take regular breaks and stop if the experience no longer feels enjoyable or affordable.