Time-Traveling to the ’90s: Pokemon Company and A.P.C. Unveil a Unique Fashion Collaboration
In an unprecedented collaboration, The Pokemon Company International and A.P.C. have joined forces to introduce a distinctive fashion line featuring beloved Pokemon characters from the iconic Kanto region—Pikachu, Bulbasaur, Charmander, and Squirtle. The collection seamlessly blends A.P.C.’s celebrated minimalist design philosophy with the vibrant world of Pokemon, crafting ’90s-inspired apparel that strikes a perfect balance between playfulness and simplicity, paying homage to the decade when the renowned brand emerged in Japan.
Available starting today, select pieces from this unique collection can be found at Pokemon Center U.K., the primary online hub for official franchise merchandise and apparel. A.P.C.’s cult raw denim jacket, merino sweater, striped jersey, and more are part of this collaboration, evoking a nostalgic journey to 1996—the genesis of the beloved Pokémon franchise, reflected in the classic fashion aesthetics of the era.
Mathieu Galante, EMEA Director of Licensing at The Pokemon Company International, expressed excitement about the collaboration, stating, “We are thrilled for Pokemon fans and fashion enthusiasts to discover the Pokémon × A.P.C. range.” He highlighted the collection’s ability to merge A.P.C.’s raw and stylish identity with the instantly recognizable Pokemon imagery, creating a timeless yet contemporary feel that resonates with fans of all ages.
Beyond adult apparel, the collaboration encompasses accessories and children’s apparel, providing a diverse range of options. Interested consumers can explore and purchase these unique pieces at apcstore.com and A.P.C. stores, ensuring that the series’ charm of continues to captivate fashion-forward audiences worldwide.