EA Sports Enters Into Partnership With Legendary Driver Max Verstappen
EA Sports is involved in the release of multiple, premium sports titles year. Some of their titles stem from the NHL, NFL and F1. The company has announced that it has entered into a partnership with back-to-back Formula 1 world champion, Max Verstappen. Max Verstappen is one of the most popular figures in the racing community, alongside other stars like Lewis Hamilton. Players are looking forward to the release of F1 2023 later this year on multiple platforms, however EA is yet to release much details.
As a result of the partnership, the driver will partner with EA Sports on creating content across its portfolio. Furthermore, the deal includes branding and sponsorship for the 2023 season and EA Sports will be on the chin of Max’s helmet. Andrea Hopelain, SVP of branding stated, “Max is a tenacious competitor and true champion who shares a deep love of games and play…As he races into Formula 1 history, we are excited to collaborate with him as one of the best athletes in the world to bring more fans together through our EA SPORTS experiences.”
Furthermore, Max Verstappen discussed his partnership, stating, “Whether it’s playing games with my friends or staying competitive when away from the track, EA SPORTS has always been a big part of my life…EA SPORTS is an icon for so many millions of fans, and I’m proud to represent them for the 2023 season.”
What are your thoughts on EA Sports games? Are you a fan of Formula 1? Are you interested in F1 games? What do you think about Max Verstappen? Are you interested in the partnership between EA Sports and Max Verstappen? What do you think about the branding for 2023? Let us know in the comments below or on Twitter and Facebook.
SOURCE: Press Release