Can’t Wait For the Nintendo Body Wash
A new investment branch has recently bought a significant part of Nintendo. What makes these investors so noteworthy is that they want Nintendo to branch out into other forms of media. Not just video games. What this would look like exactly is anyone guess. But this pressure brought on by these new faces could change Nintendo as we know it.
To put things into perspective, ValueAct Capital Partners, the group that has bought into Nintendo, only owns 2% of the company. But that does not mean that they do not have influence. Nintendo itself has seen a huge departure of just working on video games in the last few years. One of the more memorable instances of this was the Detective Pikachu movie. Staring Hollywood superstar Ryan Renolds, this video game to movie adaptation was a massive hit. Not only did the immense Pokemon fanbase adore the movie, but those who were not familiar with the franchise loved the film as well.
Regardless of what these new investors want, it seems as though Nintendo is way ahead of them. It is unlikely that the video game giant is not going to try and capitalize on its success outside of its comfort zone. Expect to see more movies in the coming years. Hopefully, they never try to make another Mario movie though.
In Japan, it is not uncommon for large corporations to branch out and create all sorts of products that we use in our daily lives. Called a keiretsu, these large corporations have their hands in car manufacturing all the way to banking. While it is very unlikely Nintendo will ever try and do something like this, it is not unreasonable to think that they might consider taking a much more serious look at making films and other forms of entertainment.