The Ultimate Humble Bundle Deal
In what is likely the story of the day, IGN has purchased Humble Bundle. It’s a surprising combination that has the industry shook. IGN, of course, is a pop culture media giant which continues to grow as it launched a TV show with Disney this summer. Humble Bundle is beloved in the industry for packing together great games and donating those earnings to charities around the world.
It’s not revealed how much IGN paid to get Humble Bundle, but an interview with Gamasutra revealed more comforting details about the deal. First and foremost, IGN intends to keep Humble Bundle as a separate entity as Humble will operate independently.
“If it’s not broken, don’t fix it,” said Humble Bundle’s co-founder John Galbraith, who explained that IGN was prepping for this deal nearly a year ago. “We want to stick to the fundamentals in the short term. We don’t want to disrupt anything we’re doing right already,” added IGN executive VP Mitch Galbraith. “Because of the shared vision and overlap of our customer bases, there’s going to be a lot of opportunities.”
For the deal, IGN will help Humble Bundle “specifically in terms of accelerating growth and raising more money for charity.”
Meanwhile, at Humble Bundle’s site, the company’s other co-founder, Jeffrey Rosen, celebrates the news.
We chose IGN because they really understand our vision, share our passion for games, and believe in our mission to promote awesome digital content while helping charity. I can’t think of a better partner than IGN to help Humble Bundle continue our quest.
A lot of gamers are still ambivalent about the deal, but I have hope that IGN will do good by Humble Bundle.
Source: Gamasutra