NBA 2K17 and Fitbit Partner Up
2K today announced that NBA 2K17 has partnered with Fitbit to reward healthy activity amongst gamers through in-game rewards. In a first-of-its-kind integration, gamers around the world who achieve 10,000 steps in a day tracked with their Fitbit device will receive a temporary attribute boost to their MyPLAYER in NBA 2K17, enhancing their MyPLAYER’s performance on the court.
Starting November 25, 2016 the all-new NBA 2K17 feature will make it easy for players to boost their MyPLAYER by keeping active in the real world. Once users connect their Fitbit tracker with NBA 2K17 on Xbox One and PlayStation 4, their real-world step activity can start working toward the 10,000 steps per day goal for receiving in-game boosts. After users reach the steps milestone, the game will prompt them to apply temporary +5 attribute boosts and success rate to their MyPLAYER in categories like agility, layups and dunks, and more that will significantly improve performance for the next five games played that day.
With this integration, 2K is added to the growing list of brands that are part of the Works with Fitbit program, which lets developers, brands and users seamlessly connect the Fitbit platform to popular health and wellness apps, services and hardware products, and now games and interactive entertainment making it easier for consumers to achieve their wellness objectives.
NBA 2K17 is now available in both digital and physical formats for $59.99 on Xbox One, Xbox 360, PlayStation 4 and PlayStation 3 computer entertainment systems, and Windows PC platforms. The integration between NBA 2K17 and Fitbit will be enabled for all users globally starting November 25 just in time for the holiday shopping season.
Source: Press Release