Time to Catch Some Fish in Lured In
Big Boy Games and publisher 2 Left Thumbs have officially launched Lured In on Steam, bringing a relaxing mix of fishing simulation and aquarium management to PC players. The game is available now for $7.99 USD, with a limited-time 20% launch discount.
Lured In combines cozy gameplay with incremental progression, letting players build and manage their own aquarium while exploring different locations to catch a wide variety of exotic fish. Every catch can either be sold for quick cash or displayed in your growing aquarium to generate passive income over time, giving players multiple ways to expand their business.
As players progress, they can unlock new research upgrades, improve their equipment, and eventually ascend to restart their journey with powerful permanent bonuses. The game also features extensive customization options, allowing players to decorate their shop, personalize fish tanks, and create a unique aquarium that reflects their own style.
Fishing itself includes several engaging minigames, while running the aquarium requires players to feed their fish, clean tanks, and carefully manage the business as it grows into a thriving aquatic empire.
One of Lured In’s standout achievements is its impressive language support. Following the success of a viral YouTube Short, the game received community-driven localization into more than 40 languages through a large volunteer effort, making it accessible to players around the world.
According to the developers, early demo players spent between 20 and 30 hours, or even longer, exploring everything the game has to offer, suggesting plenty of content awaits in the full release.
If you’re looking for a laid-back management game with satisfying progression and plenty of fish to collect, Lured In looks like a charming new addition to the cozy gaming genre.