Check Out the Standalone Booth of CookieRun
Devsisters, the South Korean studio behind the globally popular CookieRun franchise, is set to make its debut at Licensing Expo 2026, taking place from May 19 to 21 in Las Vegas. The company will be at Booth E220, marking a significant step in its efforts to expand CookieRun beyond gaming and into broader lifestyle markets.
With over 300 million players worldwide and more than $1 billion in lifetime revenue, CookieRun has grown into one of the most recognizable entertainment IPs to emerge from gaming. The United States has become its largest and fastest-growing market, both in terms of player base and revenue, driving Devsisters to actively seek licensing, retail, and brand partnerships in the region.
At the expo, the company will explore collaborations across several categories, including toys and collectibles, fashion, beauty products, and food and beverage. It is also looking into location-based experiences such as themed attractions, immersive retail spaces, and pop-up events. In the long term, Devsisters aims to secure retail distribution deals that will place CookieRun merchandise in major stores across the U.S.
The franchise continues to gain strong momentum outside digital platforms. Its trading card game, CookieRun Braverse TCG, has seen success in North America, while a recent pop-up store in New York’s Times Square attracted 40,000 visitors and generated over $700,000 in sales within just ten days.
With new projects in development, including the open-world title CookieRun NewWorld, Devsisters is positioning the franchise for even wider global reach. This Licensing Expo debut signals a clear shift as CookieRun evolves from a successful game series into a full-scale lifestyle brand.