Hasbro Makes Wave at San Diego Comic-Con
Hasbro has officially unveiled its first-ever The Legend of Zelda action figures during San Diego Comic-Con, giving fans an exciting preview of the upcoming Heroes of Hyrule collection. Inspired by The Legend of Zelda: Tears of the Kingdom, the new lineup marks the start of Hasbro’s licensing partnership with Nintendo and introduces premium collectibles based on some of the franchise’s most beloved characters.
The first wave includes Link, Princess Zelda, and Ganondorf, each designed with game-accurate details and premium articulation for collectors and longtime fans alike. Link arrives as a 6-inch action figure featuring more than 20 points of articulation. He comes equipped with a fabric cape, the iconic Master Sword, the Hylian Shield, and an interchangeable Zonai-powered hand, allowing fans to recreate memorable moments from Tears of the Kingdom.
Princess Zelda also joins the collection in a 6-inch scale with detailed sculpting, multiple points of articulation, and accessories inspired by her appearance in the game. The figure faithfully captures the Princess of Hyrule’s design, making it a standout addition for Zelda fans.
Rounding out the lineup is Ganondorf, who stands 7.5 inches tall and towers over the other figures. The Demon King includes more than 20 points of articulation, a Gloom Sword, a scabbard, and interchangeable hand accessories, highlighting his imposing presence from the game.
The Heroes of Hyrule collection is scheduled to launch in Spring 2027, with pre-orders already open through Hasbro Pulse. Fans attending San Diego Comic-Con can also check out early prototypes on display, offering a first glimpse at what’s coming next for The Legend of Zelda collectibles.
For longtime Zelda fans and collectors, this first wave looks like a promising beginning, with more Heroes of Hyrule figures likely to follow in the future.