Build Your Retail Empire in Beauty Store Simulator
Publisher PlayWay SA and developer Novara Games have confirmed that Beauty Store Simulator will officially launch on Steam on April 10, bringing a colorful first-person management experience to players looking to build their own retail empire.
In Beauty Store Simulator, players step into the role of a rising beauty entrepreneur. Their job is to design, customize, and expand a stylish store in New York City. From arranging shelves to attracting customers, every decision shapes how the business grows into a go-to beauty destination.
The full release will introduce a more robust management system that adds greater variety to day-to-day operations. Players can collaborate with beauty influencers to host live streaming events that drive customer traffic and increase sales. Hiring staff also plays a key role, with janitors maintaining cleanliness, restock assistants keeping shelves filled, and assistant managers ensuring smooth checkouts while boosting profits through upselling.
Additionally, security also becomes another important factor, as shoplifters may appear among regular customers. Beyond retail, players can expand their business by adding hair salon services, offering styling, coloring, and cuts to keep visitors coming back. Marketing also takes center stage, with options such as citywide video promotions and flying billboards to increase visibility. Dynamic elements such as changing weather and time of day further influence customer flow, encouraging players to adapt their strategies.
As the store grows, players can branch out into additional services like spa treatments, steadily building a full-scale beauty empire. The game promises to offer a detailed yet accessible simulation for anyone interested in retail management within a vibrant, interactive setting.