Take-Two Interactive Files Trademark Dispute With Remedy Over Similar Logo
An ongoing trademark dispute has emerged between gaming giants Take-Two Interactive and Remedy Entertainment. The dispute is for concerns about Remedy’s new logo. The controversy revolves around Remedy’s stylized letter “R,” which Take-Two claims bears a resemblance to its subsidiary Rockstar Games logo.
Remedy’s New Logo:
Furthermore, Remedy initiated the trademark process for its logo with the UK Intellectual Property Office in May 2013. The logo wasn’t officially published until recently, in June 2023. However, Take-Two swiftly responded with an opposition filing in September, citing a potential “likelihood of confusion on the part of the public.”
The grounds for opposition suggest that Take-Two perceives the new Remedy logo as too similar to Rockstar Games. Despite the ongoing dispute, Remedy is collaborating with Rockstar on remakes of the iconic Max Payne series.
Moreover, this isn’t the first time Take-Two has engaged in such disputes. In 2021, the company contested Hazelight’s attempt to trademark its co-op platformer, “It Takes Two.” The legal action resulted in Hazelight abandoning its trademark aspirations.
The current clash adds a layer of complexity to Remedy’s branding efforts and raises questions about the boundaries of trademark protection in the gaming industry. As the dispute unfolds, it remains to be seen how it might impact the working relationship between Remedy and Rockstar Games on the Max Payne remakes.