Steam Now Requires Games to Disclose Their Use of AI-Generated Content

Steam Enhances Transparency with New AI-Generated Content Disclosure on Game Pages

Valve has introduced a new feature on Steam pages, revealing information about games utilizing AI-generated content. As part of updated guidelines, developers must disclose their use of AI during game development and execution, categorizing it into two types: Pre-Generated and Live-Generated.

Under Pre-Generated AI, developers commit not to include illegal or infringing content, aligning with marketing promises. Valve evaluates AI-generated content during pre-release reviews to ensure adherence to these commitments. Live-generated AI, involving content created while the game is running, demands additional disclosure regarding safeguards against illegal content generation.

Steam Deal

This disclosure aims to inform users about the nature of AI involvement in games, fostering transparency in purchasing decisions. Valve emphasizes its commitment to evaluating AI-generated content similarly to non-AI content, ensuring compliance with established guidelines.

Players gain the ability to report content they believe violates Valve’s policies through the in-game overlay. This reporting mechanism empowers users to flag instances where AI-generated content may bypass established guardrails.

The move reflects Valve’s dedication to maintaining a fair gaming environment, aligning with industry-wide efforts to address concerns related to AI-generated content. By introducing these guidelines and transparency measures, Valve aims to foster a more informed and accountable gaming ecosystem on the Steam platform.