For Every Tree You Plant In-Game, Shaw Will Plant One IRL
Earth Day is coming up, but how are you supposed to celebrate when we’re all supposed to stay indoors? The pandemic means that large gatherings outside are frowned upon, if not outright banned, and that means the big tree-planting efforts are hard to participate in. Though let’s be honest, most of us gamers were just going to donate money from the safety of our own homes anyway. Whatever the case, Shaw chose the perfect time to unveil a new Earth Day initiative: the Tree Spree Challenge. All you have to do is plant a tree in a game of your choice, screenshot it, and post the pic on social media with #ShawTreeSpree, and the internet giant will match it with a real tree.
Gamers, this is our moment! If you’ve ever wanted to give back to the planet, prove that you’re better at planting trees than anyone else, or just an excuse to decorate your Animal Crossing island, Minecraft homes, or Stardew Valley farmsteads, now is the time to do it. Flood Twitter with the evidence. Let’s get as many trees out there as possible. Last time, the challenge ended with a total of 4,000 trees, but we think you guys can leave that number in the dust.
The event’s call to action states that: “People can post a screenshot of their in-game tree on social using the hashtag #ShawTreeSpree, and Shaw will plant a tree in real life for them, too. The initiative will run until the end of Earth Month(April 30th) and is open to any game where you can plant a tree.”
How many games can you plant trees in, we wonder? Now is an excellent time to find out.
The Shaw Tree Spree Challenge will run from April 22nd (Earth Day) to April 30th, 2021.
SOURCE: Press Release