Shortly after Google made headlines with its announcement of its new video game streaming venture, Stadia, Walmart announced that it is talking to developers and publishers about a potential streaming service. Anonymous sources claim that the American retail giant is exploring the potential of its own platform in the video game streaming industry, which is now fairly competitive.
Thus far, Walmart’s discussions have been in secret, and it’s not clear if the service is coming anytime soon. But the sources are reportedly confident that the company is working on a plan to break into the market.
In recent news, Google’s streaming platform was announced Tuesday during the annual Game Developers Conference in San Francisco.
“There was a lot of speculation that we were going to be making a console, but that’s actually [not]part of our strategy, we want to be completely screen agnostic,” said Phil Harrison, a vice president and general manager at Google. “We don’t want players to be spending hundreds of dollars, sometimes thousands of dollars, to create a gaming rig in their home.”
“We know that streaming is the next frontier for the games industry,” he added. “We’re not the only ones with this thought. But we’re very confident that we have a unique set of capabilities and abilities.”