30 Seconds in One of the Biggest Events Shows Faith in Nintendo Switch Appeal
Showing up on the biggest game day of the year, Nintendo will run its first ever Superbowl ad. Nintendo Switch will debut to millions of potential new customers in 30 seconds of screen time showcasing the console’s features; moreover, The Legend of Zelda: Breath of the Wild will be the highlighted game. Scored by all-new music from Imagine Dragons, the ad promises an immersive Nintendo experience, its entry into the Super Bowl serving a possible cornerstone for the legendary franchise.
An extended cut has been made available for viewer perusal. You can find it on YouTube at https://www.youtube.com/nintendo. On top of Zelda, the video showcases features like 1-2 Switch; more games such as Mario Kart, Splatoon 2, Arms, and more. When it’s not displaying the stunning visuals and action within Zelda, it’s demonstrating the capabilities of Joy-Con as well as the social facilitation of the console.
“The most anticipated video game system and video game of the year will be seen on the biggest stage of the year,” said Nicolas Chavez, Nintendo of America’s Vice President of Marketing. The company maintains the console’s status as an ‘anywhere’ game. Portability is its defining attribute, and the latest Super Bowl ad will market the game to casual audiences. Nintendo is confident in its mass-market appeal; thus, the $5 million they spent for this single 30 second TV spot.
We will see Nintendo Switch release to fans on March 3rd. It’s 30 seconds of glory are expected during the fourth quarter of the Super Bowl game. Following, we’ll see the mainstream reaction. If Nintendo runs out of pre-orders for the console, that might be indicative. But they are probably going to run out anyway.
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