Activision today confirmed that Call of Duty: Black Ops III is the biggest entertainment launch of the year.
In its first three days, the blockbuster title exceeded $550 million in sell-through worldwide, according to Activision estimates.
The opening weekend haul is the biggest entertainment launch of 2015, including theatrical box office, music and book launches.
Engagement per player also set a new record for the Call of Duty franchise. Additionally, fans played more than 75 million hours online in its opening three days.
On PlayStation 4, Black Ops III set a new record as the best-selling digital full game by units sold in its first day of availability in PS4 history.
During the three-day opening, worldwide sales rose significantly over the previous two years, including setting a new franchise mark, as digital downloads of the game across next generation consoles rose nearly 100% from a year ago.
Black Ops III established new marks in viewership as the No. 1 most streamed and most viewed game of any game launch in 2015, as reported by Twitch.
Biggest entertainment launch of the year is based on Call of Duty: Black Ops III retail and digital sell-through, and reported movie, music and book gross sales, each for the opening three-days following initial launch, according to publicly-available data, retail customer sell-through information and internal Activision estimates. Digital download increase of Black Ops III versus last year is based on sell-through in first three days after initial launch.  Engagement is based on internal recording of gameplay hours per player for the first three days after initial launch.