Today EA SPORTS, Heat and Google teamed up to launch the Madden NFL 15 GIFERATOR, a one-of-a-kind experience that allows fans to interact with their favorite teams and players in a whole new way. The GIFERATOR is a live stream of animated GIFs made with Madden NFL 15 imagery, and designed to help fans celebrate their favorite team’s biggest plays and challenge their rivals, in real time as NFL game action unfolds.
With each big play, the GIFERATOR will generate a tailor-made set of GIFs to be customized and shared with friends and rivals. The GIFs will appear in real-time on MaddenGIFERATOR.com and in ads on popular sports and gaming-related apps and sites across the web. Fans can also take control of the GIFERATOR and design their own GIFS, choosing the team, the player, the background and the headline, ready for sharing. With content for all 32 teams updated in real-time as plays unfold, there will be no shortage of images for fans to celebrate their team’s successes and trash-talk their rivals.
With the GIFERATOR, fans now have a creative new way to challenge their rivals to a Madden NFL 15 showdown. Why simply Tweet at someone that you’re up for a game when you can create an animated GIF showing exactly how you’re going to beat them? With new content dynamically updating on the GIFERATOR throughout the NFL season it shouldn’t be too hard to come up with a fresh challenge every week.
Madden NFL 15 allows players to transform into their rival’s worst nightmare with a new breed of defense, built to challenge the best offenses in the NFL. A new arsenal of pass rush moves, an intuitive tackling system, improved coverage logic, and immersive new camera angles make defense more exciting and fun than ever. Fans can call plays with confidence thanks to an all-new crowd-sourced recommendation engine built from millions of online games played by the Madden NFL community. Add in all-new NFL Films inspired presentation and it’s not just football, it’s Madden Season.