Claim WHAT THE PAK?! Now
OYA Play has announced a major milestone for its unpredictable multiplayer party game, WHAT THE PAK?!, which has seen over 2.28 million users add the game to their Steam libraries within just a week of its Free to Keep campaign. This sudden surge has not only boosted visibility but also pushed the game’s lifetime player count beyond 180,000, reflecting strong engagement beyond simple downloads.
Running from June 10 to June 24, the promotional campaign has fueled growing interest both in-game and on streaming platforms. Between June 10 and June 17, players and viewers spent more than 10,000 hours watching WHAT THE PAK?! gameplay on Twitch, further expanding the game’s community.
“We are absolutely thrilled by the incredible reception WHAT THE PAK?! has received since going free to keep,” said Assad Dar, CEO of OYA Play. “The sheer number of users adding the game to their library, coupled with the significant growth in our lifetime player count and the vibrant streaming activity on Twitch, are testament to the game’s universal appeal and the dedicated work of our development team. This milestone reinforces our commitment to delivering lasting value and engaging experiences to the gaming community.”
WHAT THE PAK?! invites players into a whirlwind of chaotic mini-games featuring quirky, ugly, cute characters known as Paks. Each match throws players into a randomized mix of challenges, some skill-based, others completely luck-driven. The game thrives on unpredictability, offering a rotating set of environments, spontaneous global events, and wild game modes. Players can personalize their Pak characters with a variety of skins, hats, and accessories, keeping the action playful and unique.
OYA Play has outlined ambitious post-launch plans, including new mini-games, additional modes, enhanced visuals, clan systems, fresh maps, and seasonal events.
WHAT THE PAK?! remains free to claim and keep on Steam until June 24, 2025, offering players a chance to join in before the chaos levels up even further.