Welcome to Fable Town
MGVC Publishing, the mobile publishing arm of MY.GAMES, has announced a significant achievement for Fable Town, a merge 3 title developed by Reef Games Studio. Since its global launch in 2024, the game has attracted nearly 2 million installs and generated over $5 million in lifetime revenue. As of May 2025, it ranks number two in the merge-3 genre by installs, according to Sensor Tower. With over 440,000 monthly active users and 95,000 daily active users, Fable Town continues to show strong momentum.
The game’s recent success follows a series of key updates. The early game experience was rebalanced for better pacing, while Live Ops events were redesigned to align more closely with core gameplay. Enhancements to the renovation system now provide extra rewards, and a new leaderboard competition lets players race through magical stages for top-tier prizes.
The collaboration between Reef Games Studio and MGVC Publishing has played a central role in this growth. Since early 2025, marketing investment has nearly doubled while maintaining a strong ROI. Rewarded ad revenue rose by 2.5 times, and in-game monetisation has improved through detailed analysis of player behaviour. Organic traffic has also nearly doubled due to gameplay upgrades and effective growth strategies.
MGVC Publishing continues to support developers through fair, shared revenue models while allowing them to retain IP rights. Using advanced tools like Business Intelligence and Predictive ROI Analytics, the company helps optimise user acquisition and monetisation. With hands-on guidance across operations, game design, and monetisation, MGVC offers a complete publishing framework that is helping titles like Fable Town thrive.