Overwhelming Xbox Ad Can Be Found in Vegas
As the holiday season approaches, companies are revving up their marketing campaigns, and Microsoft’s Xbox is no exception. In a move that has undoubtedly turned heads, Microsoft has secured advertising space on the iconic Las Vegas Sphere, and it appears they spared no expense.
Xbox’s Jeff Rubenstein and others took to social media to share the striking transformation of the Sphere into an Xbox promotional canvas. The vibrant display prominently features the well-known green Xbox logo, seamlessly transitioning into dynamic clips showcasing a lineup of exciting games, including Starfield, Hellblade II, Forza, and the ever-popular Cyberpunk 2077. The visual spectacle crescendos with a captivating presentation of Xbox’s trio of consoles—the Xbox Series X, the 512GB Xbox Series S, and the 1TB Xbox Series S.
While the exact cost of this advertising endeavor remains undisclosed, a one-day ad campaign on the Las Vegas Sphere is rumored to command a staggering $450,000, with a week-long presence reportedly reaching a hefty $650,000. It’s worth noting that these figures originate from an agency pitch deck and may not entirely reflect Microsoft’s actual expenditure for the Xbox ad campaign on the Sphere.
The Las Vegas Sphere itself is an architectural marvel that came to life after years of construction and a whopping $2.3 billion investment. The Sphere’s CEO, James Dolan, is understandably keen on maximizing its revenue potential, and securing external ad placements is one strategy to achieve this. The venue is also known for hosting the ongoing U2 residency and is set to showcase Darren Aronofsky’s groundbreaking 18K movie, “Postcard From Earth.”
This remarkable advertising move represents just the latest in a series of high-impact Xbox campaigns. During a recent Thursday Night Football event, Microsoft introduced its newest addition to the “Power Your Dreams” commercial series, further strengthening its brand presence.
Notably, Microsoft’s recent $68.7 billion acquisition of Activision Blizzard has sparked considerable industry buzz, granting them ownership of gaming juggernauts such as Call of Duty, World of Warcraft, Diablo, Overwatch, and Candy Crush. However, fans anticipating these titles on Game Pass should exercise patience, as it’s unlikely to happen until 2024 due to ongoing transition processes. Microsoft’s investments and advertising strategies demonstrate their commitment to the gaming world, promising an exciting future for gamers and enthusiasts alike.