Marvel Will Include Virtual Reality for Upcoming Projects
With their continued success at the Box Office, Marvel is trying to expand their reach in the realm of videogames with titles like Spider-Man, Guardians of the Galaxy: A Telltale Series, and the recently announced The Avengers Project. They have yet to dabble in virtual reality, however in a recent interview with GameSpot, it was announced that this would be changing soon!
In an interview with GameSpot, Jay Ong, senior vice president of games and innovation, talked about the future of the company and what fans can expect from Marvel, specifically in terms of virtual reality, moving forward. When asked if he thought VR had potential, Jay Ong said the following, “Absolutely. In fact, we did a deep dive in looking at the space towards the end of last year, and it offers some pretty incredible opportunities, in terms of delivering really cool experiences. We can’t say anything yet, but believe me, we’re not shying away from it.” He said that these projects would be coming soon, and that “there are absolutely things in the works, but we’re just not quite ready to announce them yet.”
In this interview, Jay Ong was asked about what fans can expect to see in the future, over the next few years, from Marvel and he said that we can expect some virtual reality announcements, stating:
“I think our fans are going to go crazy. […] We see VR in the same way we see the other platforms in terms of if you want to do something, you need to do something truly amazing. When I first started at Marvel, going back to 2014, the things we were dreaming about back then were almost crazy. We wanted to do these amazing console games, we wanted to do these amazing chart topping mobile games; it was irrational and crazy, but we dreamed and it actually worked because the IP is really strong. […] In VR, we have that same ambition. We think if we do something there, it shouldn’t be just for the novelty of it. It should be something that defines the platform, that defines the experience. Certainly we’re looking to build when Spider-Man comes out, it’ll be one of the best games on the platform, and when Avengers comes out, it’ll be one of the best games on those platforms. We think our efforts in VR will be the same thing.”
This is definitely exciting knowing that Marvel is bringing virtual reality to their games and who knows, maybe Marvel will make some VR announcements at E3 this year!
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