Ubisoft to Open Rabbids Amusement Center Soon
Today, Ubisoft Canada announced the creation of the Rabbids Amusement Center in Montreal.
Completely developed in the Québec metropolis, the Rabbids Amusement Center will provide an entertainment experience based on the popular video game franchise.
In recent years, families have increasingly patronized entertainment centers and the attractiveness is still growing throughout North America. “Montréal stood out as the ideal city for testing the concept and launching a new type of amusement center. It goes without saying that we’re thrilled to develop this major project, right here at home, in Québec,” explains Olivier Ernst, Managing Director, Ubisoft Canada.
The development of the Rabbids Amusement Center is in line with Ubisoft’s desire to redefine family entertainment. “Ubisoft is an entertainment company with strong expertise in building emotions, creating worlds, characters and stories that have proven to reach audiences beyond video games,” says Deborah Papiernik, Vice-President New Business for Ubisoft.
“The Rabbids are a perfect match with our vision for this project,” adds Olivier Ernst. “Being a brand with universal appeal, it allows for the development of a physical, accessible and truly fun experience for the entire family. These crazy and lovable creatures are a world phenomenon with more than 14 million games sold and an international TV series.”
The Rabbids Amusement Center will be located in the West Island of Montréal and will open to the public in August 2016.
Source: Press Release