In a move that is moderately humorous, Nintendo has hired Bowser as its new US Vice President of Sales. No, not the king of the Koopas, but Doug Bowser, formerly of Electronic Arts. Bowser will be tasked with overseeing retail marketing and strategy, as well as merchandising and sales. Let’s all just say a little prayer to the gods of naming products that he kiboshes Nintendo’s current 2DS/3DS/NEW 3DS scheme and ensures their next console isn’t called “Wii U++ Turbo Extreme”.
Bowser’s boss (teehee) Scott Moffitt had this to say about the new hire:
“Doug Bowser is an outstanding addition to our Nintendo team, as he brings a deep blend of both consumer package goods and video game sales experience. I know he will work tirelessly with our internal and external partners to ensure the broad Nintendo product lineup of hardware, software and accessories are strongly represented throughout U.S. retail points of distribution.”
