Watch Dogs Sets a New Industry Sales Record for Launch of a New IP

Today Ubisoft announced ongoing record sales for Watch Dogs, which has sold-through more than 4 million copies in its first week, positioning it as the best-selling new IP at launch across the video game industry. Having already broken sales records in the first 24 hours following its release, Watch Dogs is now the company’s best-selling game ever in week one.

“With such strong sales momentum and positive feedback from gamers, Watch Dogs has positioned itself as the must-have game of the moment” said Lucile Bousquet, senior director of marketing and communications, Ubisoft.  “We’re really proud of this achievement, and are confident that the Watch Dogs brand has a promising future.”

The launch of Watch Dogs on consoles and PC was accompanied by the release of a free companion app, ctOS Mobile. The app allows gamers to connect with the Watch Dogs universe from anywhere, at any time, and is designed to enable revolutionary dual-screen gameplay, or even to be enjoyed as a standalone experience without the main game. ctOS Mobile has already been downloaded and played by more than one million people. Watch Dogs will also be released on the Wii U™ system from Nintendo in Fall 2014.