EA SPORTS, the National Hockey League Players’ Association (NHLPA) and the National Hockey League (NHL) announced today that the NHL 15 Cover Vote Final will reignite one of the most impassioned and storied rivalries in the sport’s history, pitting Montreal Canadiens defenseman P.K. Subban against Boston Bruins center Patrice Bergeron. The winner will be revealed during the 2014 NHL Awards from Encore Theater at Wynn Las Vegas on June 24, 2014. The 2014 NHL Awards will be broadcast by NBCSN in the United States and CBC in Canada. This is the final opportunity for fans to decide the face of a new generation of hockey videogames. Voting for this round is now live and fans can vote an unlimited number of times at NHL.com/CoverVote, until the round closes on June 1 at 11:59pm ET. Fans can double their voting power by showing their support for either Subban with the hashtag #NHL15Subban or Bergeron with the hashtag #NHL15Bergeron on “Twitter Vote Thursdays.”
NHL 15 is the start of a new generation of hockey video games, where the sights, sounds and feel of the fastest team sport on the planet come to life like never before. The game will hit stores worldwide this fall for Xbox One, PlayStation®4, Xbox 360® video game and entertainment system, and the PlayStation®3 computer entertainment system.
NHL 15 Cover Vote Road to the Finals Recap
P.K. Subban
P.K. Subban defeated Toronto Maple Leaf’s leading scorer Phil Kessel in the first round. In the second round, it was a battle between two of the league’s top defensemen when Subban edged out Los Angeles Kings superstar Drew Doughty. The social media campaign to support Subban has been one of the most effective and engaging throughout the Cover Vote. Some examples below:
– 76 Reasons to Vote for P.K. Subban – The Montreal Canadiens’ Twitter Campaign
– P.K. Subban supporters picketing outside of EA Montreal
Patrice Bergeron
Patrice Bergeron eliminated Ottawa Senators defenseman Erik Karlsson in the first round, and then narrowly took out elite forward T.J. Oshie from the St. Louis Blues in the second round. The social media support behind Bergeron’s Cover Vote campaign from his team and teammates has been best in class. Examples below:
– The Boston Bruins’ ideal NHL 15 cover athlete
– Brad Marchand showing Twitter support for his teammate