New Report Shows the Australian Game Industry is Alive and Well

The Australian Gaming Industry Generate an Impressive $4 Billion in 2018

According to a recently released report by Australia’s Interactive Games & Entertainment Association, the Australian Game Industry is growing. The consumer spending on video games reached a total of $4.029 billion in 2018 alone. Comparing this to the spending done in 2017, this is a 25 percent increase.

The specifics of the sales in Australia are following suit with recent global trends leaning towards digital sales. Physical sales only amount to $1.179 billion whereas the digital sales stand at $2.851 billion. The increase in digital sales is up by 39 percent in the previous fiscal year compared to only a 0.2 percent increase for physical copies. Notably, the report recognizes the importance of Fortnite for bolstering digital sales.

Mobile games are also up significantly in sales. The total mobile revenue in 2018 amounts to 1.118 billion dollars. This constitutes an increase of 11 percent, a figure that has been consistent over the past few years.

This is good for the Australian Game Industry as is proves there is a market available for developers. As the Australian market continues to grow it would not be surprising to see an uptick in the number of games hailing solely from down under. They have, of course, had some success already, as 2K Australia was involved with creating Bioshock.

The Australian Game Industry still has a ways to go to compete with some of the major markets in the world. For the sake of comparison, the United States industry has generated $43.4 billion in 2018.

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