Call of Duty: Identity Lost – Tracking the Downfall of a Once Great Franchise

Immersion and exciting campaigns were once at the forefront of Call of Duty’s design, it’s funny how things can change over twelve years. What is now the top selling piece of popcorn entertainment, was once a passion project made by team of creatives who wanted control over their own properties. Call of Duty campaigns used to aim for being immersive, epic and grounded. Now, Call of Duty’s campaigns are made to fill a checklist.

CoD has been around for twelve years, it’s gone through three generations of consoles, a recession and many different studios. In this video, Lucas explores how the franchise has changed over the years, specifically, how it’s become the very game its inherit design was built to avoid. Enjoy!