Upcoming Pokémon GO Earth Day Event Unites Trainers to Clean Up The Earth
Saturday, April 22nd, 2018 marks Earth Day, a worldwide recognition of the little blue dot we all live and game on. To both celebrate and give back, Niantic is teaming up with Playmob to host the first ever Pokémon GO Earth Day Clean Up initiative.
The Pokémon GO Earth Day Clean Up initiative is comprised of a series of events inviting the GO community to clean up the environment in their local areas and also giving them the opportunity to donate to the Mission Blue Foundation, a globally-recognized organization supporting the works of more than 200 NGOs around the world working to conserve marine protected areas.
“Earth Day is an incredible movement and opportunity to team up with friends and neighbors to focus on making the world and our own communities healthy and sustainable,” said John Hanke, founder and CEO of Niantic. “We’re looking forward to joining Trainers around the world in their efforts to clean up and preserve the environment in support of the world’s oceans and Mission Blue.”
“We know gaming can be an amazing force for good” adds Jude Ower, founder and CEO of Playmob. “It’s a pleasure to work with such a purposeful and innovative studio and the inspirational and devoted teams behind Mission Blue and all the supporting NGO partners, collaborating on what we see as the start of a bigger movement towards global solutions through play.”
Trainers who participate will receive a special avatar item to celebrate Earth Day and goals are set to unlock special in-game rewards if enough Trainers participate.
- If 1,500 Trainers attend the events around the world, 2x catch Stardust for Ground, Water, and Grass Type Pokémon will be unlocked for 48 hours.
- If more than 3,000 Trainers attend the events around the world, 3x catch Stardust for Ground, Water, and Grass Type Pokémon will be unlocked for 48 hours.
Niantic, Playmob, and The Pokémon Company are in a special position with Pokémon GO. With its popularity and continually playing base of players, the potential to utilize this group in meaningful ways like this can make for some massive, positive movements.
What other opportunities do you see Pokémon GO in spurring positive social change?
Source: Press Release