Wildlands Digital Sales in Japan Also Topping the Charts
According to the latest Media Create sales charts, Tom Clancy’s Ghost Recon: Wildlands was number one in Japan this week.
As a matter of fact, the game almost sold out of its available stock. The 89, 791 copies sold translates to 91.52% of the copies initially shipped to Japan. This is fairly unusual for a non-Japanese game. In addition to all the physical sales, PSN downloads of the game were also high this week, suggesting that the sales figures reported by Media Create are only telling a portion of the story.
There are a few things that Ubisoft is doing differently in order to facilitate this level of success. For starters, they are allocating a “serious marketing budget” for the Japanese market. They are also handling the publishing end of things themselves, rather than allowing a separate, local company to do so. These two strategies are paying real dividends, giving them a foothold in the Japanese market that other western developers don’t have. This, in combination with a shift towards open-world gaming, has put the newest Ghost Recon game on top of the Japanese sales charts this week.